June marks the celebration of PRIDE Month, a time dedicated to honoring the history, achievements, and ongoing struggles of the LGBTQ+ community. This month-long acknowledgement serves as a powerful reminder of the resilience and activism that continue to drive the quest for equality and acceptance. 

The LGBTQ+ community and the cannabis industry have a strong connection and resonance, uniquely founded on advocacy and social justice causes. At the start of the AIDS pandemic, cannabis served as a ray of hope to people who urgently needed it to alleviate their conditions. Dennis Peron and Brownie Mary are celebrated as heroes who fought not only for LGBTQ+ rights but also as trailblazers in the struggle for cannabis legalization. 

This PRIDE month, we’ve interviewed some of our team members from GTI, who stand on the cross section of both communities. Their personal stories reflect how these two communities have supported and uplifted each other over the years. From grassroots activism to significant policy changes, the bond between the LGBTQ+ community and the cannabis industry is strong and continues to grow. 

As we dive deeper into this intersection of cannabis and LGBTQ+ communities, let's hear personal stories from GTI’s team, explore with them the vibrant cannabis culture within LGBTQ+ spaces, and learn about the ongoing challenges and opportunities in fostering an inclusive and diverse cannabis industry. 

There are strong ties between the LGBTQ+ community and cannabis activism that go back to some of the most trying periods in recent history. Early on in the 1980s, during the AIDS epidemic, the LGBTQ+ community was at the forefront of both fighting the illness and locating compassionate treatment for those who were impacted. One essential component of this care became cannabis, which offered relief from the excruciating symptoms of AIDS and the negative effects of its medications. 

Dennis Peron, a Vietnam veteran turned prominent advocate for both LGBTQ+ rights and cannabis legalization, was one of the most well-known people at this crossroads. Peron witnessed firsthand the hardships of numerous friends and neighbors as the AIDS pandemic struck San Francisco. He campaigned for medical cannabis because he saw how it could relieve pain while improving quality of life. Famously, Peron emphasized that he believed cannabis had therapeutic value when he declared, "All marijuana use is medical." 

One of the major turning points in Peron's campaigning career was co-authoring Proposition 215, the Compassionate Use Act of 1996, which made medicinal cannabis legal in California. First of its kind in the US, this ground-breaking law paved the way for the later, more extensive legalization movement. 

Brownie Mary Rathbun, also known as Brownie Mary, joined Peron as an iconic figure in the struggle for medical cannabis. Mary was a hospital volunteer who baked and distributed brownies infused with cannabis to AIDS patients in San Francisco. Her acts of kindness offered many people in pain much-needed relief and brought attention to how important cannabis is to palliative care.​"I make these brownies because it helps people, and they need help," Brownie Mary famously said, despite being arrested several times for these actions. 

The relentless efforts of Dennis Peron and Brownie Mary  and activists like them not only gave immediate aid to those suffering during the AIDS crisis, but also helped to transform public attitudes and legislation toward cannabis. Their efforts focused on the medical benefits of cannabis, combating the stigma and legal restrictions that surround it. These efforts helped to shift the perception of cannabis from a recreational drug to one with therapeutic potential. 

When we think about the history and relationships between the cannabis and LGBTQ+ movements, it's clear that working together has not only led to big changes in the law, but it has also created a culture of support and strength. The stories of Dennis Peron and Brownie Mary show us how powerful action can be and how those who fight for justice and kindness leave a lasting mark. 

Another pivotal moment in Peron's activism was the founding of the San Francisco Buyers Club, which began as an underground movement and eventually evolved into the first medical cannabis dispensary in the country. This club provided a safe haven for those seeking relief through cannabis, demonstrating the powerful intersection of compassionate care and grassroots activism. 

In honor of the Buyers Club's history and the enduring legacy of activists like Peron, RISE is offering special discounts on top cannabis goods like RYTHM flower, Dogwalkers pre-rolls, Incredibles edibles, and Beboe vapes. This PRIDE Month, we're celebrating the trailblazing efforts that have made the modern cannabis industry possible. 

Embracing the spirit of the 420 Buyers Club means more than just enjoying great deals; it’s about recognizing and continuing the work of pioneers like Dennis Peron. Their relentless activism has allowed us to benefit from the medicinal and recreational uses of cannabis today. Let’s honor their legacy by supporting and growing the cannabis community, celebrating the progress made, and advocating for a more inclusive future. 

Join us this PRIDE Month in acknowledging the rich history and powerful impact of the original cannabis dispensaries and the activists who made it all possible. Together, we can carry forward their vision and contribute to the next wave of cannabis history. 

With a shared commitment to social justice and compassionate care, LGBTQ+ activists have been at the forefront of the fight to make cannabis legal, from small-scale protests to major legal wins. 

The passing of Proposition 215 in California in 1996 was one of the most important laws changes brought about by LGBTQ+ activists. Dennis Peron helped write this groundbreaking bill, which is also known as the Compassionate Use Act. With Proposition 215, California became the first state in the U.S. to allow the medical use of cannabis. Other states began to follow suit. The success of Proposition 215 paved the way for medical cannabis legalization across the country. 

The passing of Proposition P, or the San Francisco Medical Cannabis Initiative, in 1991 was another big win. Supporters pushing the legalization of medical cannabis included LGBTQ+ activists, health care professionals, and patients. Proposition P passed with a huge majority of votes, showing how committed the community is to making sure people can get medical cannabis. 

The impact of LGBTQ+ campaigners went beyond California. Initiative 59, which passed in Washington, D.C. in 1998, was another significant success for medicinal cannabis. This effort, which legalized medicinal cannabis in the nation's capital, received support from a lot of people, including LGBTQ+ activists.  

These legislative wins have had a huge effect on the American society, not only by making it easier for people to access medical cannabis, but also by fighting the social stigma that surrounds its use. LGBTQ+ activists have helped change misconceptions about cannabis by bringing attention to its medicinal benefits. 

The voices within the cannabis industry are as diverse and vibrant as the community it serves. At Green Thumb Industries (GTI), many team members not only contribute professionally but also bring personal stories that intersect with their work in meaningful ways. Through these interviews, we gain a deeper understanding of how the industry impacts lives and how it can continue to grow as an ally to the LGBTQ+ community. 

How long have you worked at GTI and in the cannabis industry? 

3 years. 

What sparked your interest in the cannabis industry? 

I knew very little about cannabis when I started 3 years ago. I had a few friends who worked in the industry, and I was ready for a change. Since then, I have learned so much about the power of cannabis! 

What inspires you about the cannabis industry? How has the industry made an impact on your life? 

I have personally seen how cannabis helps people around me, from friends with anxiety, to my sibling, who suffers from epilepsy. I would love to see more people discover the benefits without the stigma surrounding it. 

What can the cannabis industry do to be a better ally to the LGBTQAI+ community? 

Representation is key. As a non-binary person, I would like to see more normalized use of pronouns by everyone, in both spoken and written communication. 

How can readers support their local Pride celebrations or organizations? 

Support small, queer local artists and businesses! 

What is your favorite GTI product or strain? 

​​Banana Cream! 

How long have you worked at GTI and in the cannabis industry? 

I've worked in the cannabis industry since August 2016, and have worked for Green Thumb Industries since August of 2021. 

What sparked your interest in the cannabis industry? 

After dedicating seven years to nursing in the medical field, my own health took a downturn. The medications I was prescribed only worsened my condition, leaving me desperately in need of a solution. I turned to cannabis as a treatment, and once I started feeling better, I knew I couldn't continue as a nurse while also being a cannabis patient. Thus, I made the bold decision to transition into the cannabis industry. Fueled by my expertise and passion for helping others in their healing journey! 

What inspires you about the cannabis industry? How has the industry made an impact on your life? 

The industry has provided me with access to natural medicine, fundamentally transforming my life for the better. I transitioned from relying on multiple pharmaceuticals daily to none, all thanks to the power of this plant! 

Additionally, it has presented an extraordinary career path. Starting from the ground up (​budtender), I seized the opportunity to advance through the ranks, ultimately achieving the position I now hold as Senior Manager of a dope department (shout out to my hard working team!) 

The impact has been profound, both on a personal and professional level! 

What can the cannabis industry do to be a better ally to the LGBTQAI+ community? 

Continue to ensure diverse representation within the industry, including LGBTQAI+ individuals, in leadership positions. Recruit from LGBTQAI+ communities. 

How can readers support their local Pride celebrations or organizations? 

Volunteer, donate, spread awareness, and support LGBTQAI+ businesses. 

What is your favorite GTI product or strain? 

​​​Incredibles black cherry 1:1 chocolate bar! YUM & talk about pain relief, woo! 

Tell us about sleeper strains - what is a great strain that no one knows about? 

Anything high in ​Myrcene! Purple Urkle, Granddaddy Purple, and Harlequin. 

Final thoughts 

I'd love to share my go-to cannabis RYTHM for tackling pain and inflammation, helping me to RISE &Shine: 

Note: Cannabis is just one tool in our wellness toolkit, alongside other essential practices. 

Stay Hydrated: Don't forget to drink plenty of water throughout the day to keep your body hydrated and functioning optimally. 

Mindful Stretching: Incorporate gentle stretching exercises into your routine to alleviate tension and promote flexibility. Visualize your muscles stretching and releasing as you move from your toes to your head. 

Grab your favorite CBD: ​RISE Dispensary has a variety of products to manage discomfort and enhance well-being. 

How long have you worked at GTI and in the cannabis industry? 

3 years. 

What sparked your interest in the cannabis industry? 

The opioid epidemic was what sparked my interest in cannabis. In my previous position, there were many workers affected, and they couldn’t choose cannabis because it was illegal even for medical use at the time. I wanted to put my energy into supporting this industry to help give them another option. 

What inspires you about the cannabis industry? How has the industry made an impact on your life? 

Seeing the medical success of the plant is what inspires me the most. I remember hearing about how our ​Dr. Solomon's patches helped a little one and how we produced at record speed to make sure they had that product. Some of my friends can reduce their anxiety or can actually sleep now with the help of cannabis. Ever since I stepped into this industry, my entire world has shifted for the better. 

What can the cannabis industry do to be a better ally to the LGBTQAI+ community? 

Visibility, inclusion, and acceptance. I think the cannabis industry might be better than others, but the same issues in the workplace, especially in retail, are still prevalent. 

How can readers support their local Pride celebrations or organizations? 

Go out to Pride! Get involved and show your support. 

What is your favorite GTI product or strain? 

​​Afternoon Delight! 

Tell us about sleeper strains - what is a great strain that no one knows about? 

Not a strain, but have you tried the ​​Incredibles Fruit Trio tarts? 10 out of 10 would recommend. 

Today, cannabis culture in LGBTQ+ places is lively, welcoming, and always changing. People in the LGBTQ+ community embrace cannabis not only for its recreational and medical uses, but also as a sign of resistance and unity. The plant has become an important part of culture, from PRIDE events with cannabis themes to shops that are open to LGBTQ people. 

Cannabis has become a prominent topic at PRIDE events. There are often dedicated areas at events where people can smoke cannabis in a safe and friendly setting. These areas help people feel like they are part of a group and give them a place to talk about their shared experiences with cannabis. In addition to PRIDE events, more and more social meetings, educational workshops, and support groups are including cannabis. This gives LGBTQ+ people a chance to learn about the benefits of cannabis in a safe environment. 

Nowadays, people think of cannabis as a way to boost imagination, energy, relaxation, and connect with others. People love it because it brings them together and makes them feel like they are part of an entire community. This is especially important in places where LGBTQ+ people go because cannabis can help them feel more comfortable. 

The significance of cannabis within the LGBTQ+ community is likely to increase as it continues to gain acceptance and legalization. The plant has a history of comforting and healing, which is something a lot of us are looking for. 

Even though in the last few years there has been a lot of progress, there's still a long way to go. LGBTQ+ people and cannabis users sill face many challenges. One of the main problems is that for both communities, stigma and discrimination still can be very common at work. Some still face bias, whether it's in the form of small insults, a lack of understanding, or outright discrimination. 

Another challenge is the lack of representation in leadership positions. There are a lot of LGBTQ+ people working in the cannabis business, but they don't usually hold high-level positions. This lack of representation can make LGBTQ+ employees who want to move up in their careers feel alone and cut off from mentorship possibilities. 

In addition, there is a need for more far-reaching health benefits aimed at meeting the specific needs of LGBTQ+ workers which entail availability of mental health resources, gender-affirming care as well as support for HIV/AIDS treatment.

Creating an inclusive and diverse workplace is not only the right thing to do, but it also brings numerous benefits to the cannabis industry. Diverse teams are more innovative and creative, bringing a wide range of perspectives that can lead to better problem-solving and decision-making. When employees feel valued and accepted for who they are, they are more likely to be engaged and productive. 

Fostering an inclusive environment also helps attract top talent. As the cannabis industry continues to grow, companies that prioritize diversity and inclusion will have a competitive edge in attracting and retaining skilled employees. Additionally, an inclusive workplace culture enhances the company’s reputation, making it more appealing to consumers who value social responsibility and ethical business practices. 

Furthermore, supporting LGBTQ+ employees can lead to stronger community ties. By demonstrating a commitment to inclusivity, cannabis businesses can build trust and loyalty within the LGBTQ+ community. This not only helps in building a positive brand image but also fosters a sense of community and support that can drive long-term success. 

PRIDE Month serves as a powerful reminder of the importance of inclusivity, acceptance, and the ongoing fight for equality. For many at RISE, working in the cannabis industry is not just a job but a calling—one that allows them to support their own community while advocating for broader social change. 

Attend local PRIDE events, support queer-owned businesses, and advocate for inclusive policies within your own communities. By doing so, we can help create a world where everyone feels valued and accepted. 

Visit your nearest RISE dispensary to learn more about our commitment to diversity and explore our wide range of products! Together, we can make a difference, one step at a time.