In 2023, our inaugural “Thanks, Dick” campaign held a mirror up against Nixon’s laughable tenure, highlighting the massive failures in office by “honoring” Dick with a sarcastic Thanks. Then, in 2024, Tricky Dick returned to RISE to right his wrongs (and a cannabis consumer). He handed out Cannabis Stimulus Checks, and shared thoughts on his favorite products through a series of classified tapes we covertly released.     This year, Tricky Dick returns to RISE for a third term! “Thanks, Dick” 2025 is your gateway to great deals and even better times. In his return to the highest office in the cannabis loving land, Tricky Dick is back to rewrite outdated anti-cannabis slogans and show you what “your brain on trees” really feels like.  (hint: the only thing fried is some of the munchies he’s snacking on). 

 Back in the 1980s, some people wanted to revamp the War on Drugs messaging. They did so by creating a series of slogans and PSAs like, “Just Say No” and “Your Brain on Drugs.” The latter used a fried egg to show what your brain was like on drugs. But we have some notes. Mainly – they never specified what drugs. Telling people that their brain on ALL drugs is like a fried egg deprived people of the many truly wonderful experiences and connections cannabis leads to. Anyone who has ever been a part of a smoke sesh, popped an edible before bed, or hit the vape to ease anxiety knows that your brain on trees doesn’t feel like a fried egg at all, though you may be tempted to make yourself a few eggs to munch on (maybe with sriracha and a side of bacon).     That’s why Tricky Dick is back to rewrite these slogans. We need something that speaks to the cannabis users of today and celebrates why we all love the plant. Your brain on trees is a wonderful thing that feels more like – if we’re still going with the egg analogy – a warm safe incubator, where you and your friends can hangout and grow together. The only thing good weed is a gateway to is good vibes, untapped creativity, a healthy appetite, 8 hours of good sleep, less stress, and a hell of a lot of laughs. It may scare some people but if like Tricky Dick, they just smoked a doob, they’d see that cannabis can fill the world with love and fun.     But don’t just take our word for it, take it from the adventures of Tricky Dick – this man has created some beautiful images and stories that depict how his brain on trees truly feels. 

Folks, this feeling came to me right after I enjoyed a Dogwalker pre-roll. The flick of the lighter instantly reminded me of the sun and I was transported to one of my favorite places, the blue waters of Lake Tahoe. I felt warm and pictured myself on the banks watching the water skiers zoom by. I took another hit, and I found myself riding the wake. As the product coursed through me, I remembered myself rising higher and higher until I felt like I was a top two stunning skiers in some kind of pyramid, the wind in my hair and a smile on my face. Yep, that’s what my brain on trees feels like. 

This one is a doozy. After some incredibles I couldn’t stop giggling. Why? I just kept picturing myself as an adult on my first bike. I mean, what’s funnier than a big guy on a small bike? Okay, probably a lot of things, but in the moment that’s the image that was cracking me up. My mind was full of wonder and joy – but cannabis does feel like that sometimes. 

When you’re the president all your secrets come out (and boy did mine come out), so there’s not a lot that folks don’t know about me. But one thing I’ve always admired and wanted to try was roller-skating. And not just roller-skating, but jam skating. Glide to rhythm in a fly outfit, while onlookers cheered and swooned. Now, I only did it once, but RYTHM gets me to a flow state where that’s how I feel – smooth, collected, and cool as all hell.  

Your brain on trees is a wonderful thing. You know that, we know that, and Tricky Dick knows that. We’re rewriting the outdated and misleading headlines of the past to better speak to the cannabis experience. PLUS, there will be plenty of exclusive deals, new merch and so much more. Just say yes to cannabis and deals. Thanks, Dick. Only at RISE from July 31st through August 3rd.